The Internet Marketing Blueprint

The Internet Marketing Blueprint is a book that gets right to business. The strategies outlined in this book such as keyword optimization, basic information architecture for conversion, and page optimization are all spelled out plainly.
The book reads quickly and can inform you of some basic strategies to enhance your Google ranking.A big plus for me with this book was the guides on how to use tools that are already available such as Google Adwords. The language in the book makes it accessible to just about everyone, so there is no need to be a full fledged developer to benefit from it.
Where the book falls short in my opinion is that it never stops mentioning the company that wrote it Hubspot.
If you want a no nonsense quick and dirty guide to get your website optimized for Google search ranking, without delving too deep, then The Internet Marketing Blueprint is what you're looking for.